A poem by Seamus Heaney from the book. Human beings suffer. They torture one another. They get hurt and get hard. No poem or play ot song Can gully right a wrong Inflicted and endured. History says, Don’t hope On this side of the grave, But then, once ina lifetime …
Author:Linda Kaplan Thaler and Robin Koval “Problem solving involves abandoning accepted, logical thought processed and rearranging and re-evaluating the staus quo.’ -Edward …
Author: Marty Neumeier This is a quick read…takes an hour and a half or less… The book discusses the 5 disciplines of …
Author: B.J.Fogg Captology: Its an acronym based on the phrase “computers as persuasive technologies” “Captology focusses on the design, research and analysis …
Author: Kevin Roberts (Saatchi and Saatchi) A compelling title that makes one pick it up and see what its all about! ok, …
Pretty interesting read on branding…Actually, I started reading it for my thesis, when the whole concept of brands and branding intrigued me …
“Designing Web Usability” by the Usability Guru, Jakob Neilsen. A few points worth remembering… Screen real estate is precious…use it effectively. the …
Some interesting facts garned from the book “Pocketbook Power” Olfactory triggers: “Shops spritz floral fragrance and supermarkets magnify the whiff of fresh …