Culture, context, way finding, UI navigation


In countries like India where people are constantly being exposed to complexity – be it in everyday way finding or visual complexity of the buildings, they are constantly searching and navigating a complex landscape to find information they are looking for. On the other hand someone living in a developed nation where things are always aligned and in order, a simple shift in alignment can make way finding hard.

Do people from places with visual complexity and amorphous development (buildings for example) tend to naturally like complexity and those from places with a more structured development tend to gravitate towards simplicity?

Does your culture and context affect your perception of the simplicity and ease of use of a UI?