When using the iPhone (or any Smartphone), why is it that you don’t feel the screen is too small or constraining when you watch a video as against using it to type in an email? Is it the movement on the screen or the addition of the Z-axis that adds …
In countries like India where people are constantly being exposed to complexity – be it in everyday way finding or visual complexity …
When someone is lost, can’t find a solution, finds something hard to decipher, the person looks for cues, clues, patterns, references. This …
This is 3M’s job site. (Refer Fig.1) The first time I was in this page, as usual I tended to ignore the …
Boredom, free time and here’s an attempt at copywriting… Client: A software company specializing in automation and creating simplified and intuitive user …
Things will go wrong, the world ain’t a perfect place and systems do succumb to flaws. But that doesn’t mean one has …
Guaranteed crispness in every wafer…how about thinking of locking the freshness after every snack? How about re-sealable package for that huge bag …
Taglines I wrote for pictures from the book ‘Cats of Venice’…