Books

A poem by Seamus Heaney from the book. Human beings suffer. They torture one another. They get hurt and get […]

Author:Linda Kaplan Thaler and Robin Koval “Problem solving involves abandoning accepted, logical thought processed and rearranging and re-evaluating the staus

Author: Marty Neumeier This is a quick read…takes an hour and a half or less… The book discusses the 5

Author: B.J.Fogg Captology: Its an acronym based on the phrase “computers as persuasive technologies” “Captology focusses on the design, research

Author: Kevin Roberts (Saatchi and Saatchi) A compelling title that makes one pick it up and see what its all

Pretty interesting read on branding…Actually, I started reading it for my thesis, when the whole concept of brands and branding

“Designing Web Usability” by the Usability Guru, Jakob Neilsen. A few points worth remembering… Screen real estate is precious…use it

Some interesting facts garned from the book “Pocketbook Power” Olfactory triggers: “Shops spritz floral fragrance and supermarkets magnify the whiff